OVERVIEW
AlUla – The World’s Masterpiece
Nestled in the northwest of Saudi Arabia, AlUla stands as a breathtaking testament to time, nature, and human ingenuity. One of the oldest cities on the Arabian Peninsula, AlUla is a living museum that tells stories etched into sandstone cliffs and ancient tombs.
At its heart lies Hegra, Saudi Arabia’s first UNESCO World Heritage Site, once a thriving Nabataean city and now an extraordinary archaeological wonder with over 100 remarkably preserved tombs carved into monumental rock formations.
But AlUla is not just about the past. It’s a dynamic destination where heritage meets adventure and culture fuses with nature. Whether you're exploring the ancient ruins, wandering through lush oasis farms, or watching the stars under one of the clearest night skies in the world, there's something for every traveler.
Thrill-seekers can soar over the dramatic landscape on Saudi Arabia’s longest and fastest zipline, hike the awe-inspiring Hidden Valley Trail, or enjoy hot air balloon rides that offer panoramic views of majestic rock formations.
During the summer, AlUla transforms into a cool desert retreat, offering wellness escapes, art installations, immersive dining, and world-class festivals like Azimuth, where music and culture ignite the canyons with energy.
With its unique blend of ancient history, natural beauty, and modern experiences, AlUla invites you to craft your own unforgettable journey—one that lingers long after you leave.